August 03, 2009

Why marketing is too important to be left to the marketing department

“If you’re going to interrupt everybody with an ad, it better be something everybody wants to buy. So what do you end up with? Average products for average people.”

Yes, this is software related. This talk by Seth Godin can only be classified as +1 Insightful. Definitely worth watching. (Found through joelonsoftware, another worthwhile blog.)

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